how to sell cars is...
explained whether your selling used car or simply want to know how to sell a car you own
how to sell a car
Right! Were going to do some work, so let's get our sleeves rolled up!Well you can , I will observe from a safe distance.
Really, selling your car is about getting the very best price for your car. This obviously involves first researching what the maximum achievable price is. Then working towards that figure. That possible figure should give you plenty of focus.
Lets face it - it would be rude to leave money on the table!
Yes, speculate to accumulate. And that's not just a financial thing. Putting in a bit of time and effort now will bring you the financial reward.
Ensuring Your Autos In...
...The Very Best Condition Is Your Top Priority...
...please, when selling your car, don't give your buyer the negotiating leverage of leaving scuffs dings or scratches.
Ok, Lets have a peek at the experts technique
In fact, a top tip on how to sell a car is to take a good hard look at the car dealers methods. You know, the second hand (or pre owned!) dealers.
By spending some money now, you will double that figure back when you get your sale. And have the benifit of an easy sale.
You want to achieve a certain look to your car. Trying to achieve an almost new appearance to a car you've been using is going to take a bit of effort. But its well worth it when the very first person to view the vehicle, will have found their car.
You want the purchaser not only enthusiastic but in fact...
...frightened of loosing out to someone else!
And that's achieved by fulfilling what your customer really wants.... A new Car! When you bear this in mind, selling your car becomes a whole lot easier.
If your prospective purchaser looks on the vehicle as something really desirable and as satisfying their dream, they will not want to risk the next person owning their car.
Fear of loss is greater than the desire for gain!
Everyone's happy... And when everyone happy it really is a pleasure doing business.
Pre owned does not mean any one wants to see any signs of your ownership, so making sure the inside of your auto sparkles and smells fresh. That really is a priority.
Getting a professional valet really is the best option if you want the maximum price for your car.
Remember, many dealers simply purchase a car, valet it, and sell for a quick and simple profit. And how many of us just don't bother. To get a quick sale when selling your car, a valet is essential.
You can even purchase a spray to simulate the new car smell that everyone loves.
I was shocked to find out that smell is actually cyanide - The isocyanates that are given off after the manufacturing process, In tiny amounts obviously, but I shouldn't purchase a new car more than once a week if I were you.
Remember if you don't do the work first, your purchaser could be making the profit on your sale!
Spend Time On Your Advert,
This seemingly simple but important step is so often hurried.
When selling your car spend time honing your advert. Write out twice the amount of words you'll need and then cut out every useless word, make the words full of benefits for your purchaser...
...Make every word works 110% - or even a bit more.
List all the top benefits, such as, If you have a BMW full service history, use that benifit in your advert. After all you've paid enough for the servicing, haven't you? Include any desirable extras you purchased with the vehicle, but not those items you,re purchaser would expect to be getting anyway.
Write three copies and discard the two you like least. The technique will give you fresh new ideas. Again have a good look at trade adverts for similar vehicles.
Yes, its a bit more effort and time but you will be the one wearing a smile when the phone starts ringing after the ads published; - you did include your telephone number, didn't you?
A Picture Paints A Thousand Words
Now take out one of the most effective auto sales tools you own, your camera.
Present you car in the right way when selling your car and you'd wish you had ten of them. The photos you take will appeal to someone's dreams and emotions. Get this right and they'll be beating a path to your door.
Don't just take a quick snap in the supermarket car park or somewhere that looks like a scrap yard.
Choose a dream setting, a national trust house or quaint country hotel. It's not just about money it's also the lifestyle the purchase represents.
Only a person in search of the most exciting adrenaline filled life will want to get these sort of photos on a total strangers private property!
What... I would never condone that sort of behaviour!
Choose a nice bright sunny day for your pictures and wait until the sun is low for the most flattering light, avoid harsh midday shadows. Morning or evening, is the very best time.
You want your vehicle to leap off the page on publication.
A top tip is to hold your camera no more than a foot off the ground. Try this any time when using a camera, its very easy nowadays with digital cameras as you won't have to lie on the floor, attracting interested glances from passers by.
Another worthwhile technique is to get down low and get some great reflection shots in the waxed paintwork.
Get several internal shots of your vehicle. Even if your ad space is only for one picture the photo's can be emailed to your prospective buyer. The digital camera is a really great tool, you might as well make good use of it.
Just looking at the ads on eBay inserted by professional car dealers, will show you a few tips. Following the ads until the auctions are completed is a great lesson on how to attain the best price.
You won't believe the amount of people not including even one photo. There's no advantage in saving a few pennies of you have to do the whole thing over.
If a picture paints a thousand words - what about a Video!!
What about a video? At this moment in time you will be one of the few using this technique, but why stop there. Using a bit of creativity you can really SELLGo on —generate dozens of enquiries. And ensure yourself the very best price — like this!
Wow! — you just need an 17 year old son who is a bit interested in computers – or one of their friends will do — and, for virtually no effort on your part — they will have themselves falling over each other desperately trying to become the next Stephen Spielberg.....JOB DONE! My son Shane did this one - well done Shane!Yes, these dealers work hard to achieve the best prices. Its now time to try using their techniques when selling your car.
You just read the word auctions, didn't you? Its certainly a great place to pick up a bargain. So, in the same way, you're not likely to get the best price when selling your car. And besides if your going there to buy, some good advice from ...
...a friend of mine - "auction is a anagram of caution".
Some of these little quotes are gems aren't they?
Try to avoid the times around registration plate changes, there are always too many second hand cars on the market and that tends to drive down prices - And that makes a very good time to pick up a bargain!
Holiday times also can be slow. The favourite times to buy property are also a great time to sell your car.
It's a sad fact that you have to think about fraud when selling your car. Thieves have been targeting car sales for years because they know there are easy pickings.
Unfortunately this has the effect of making us trade in our cars at the dealers because we feel safe. Even when we know our cars worth more.
A quick glance at a parkers guide will inform you of the true value.
It's a shame because most folks are honorable and trustworthy.
But you just can't risk a forged bankers draft or forged bank notes, can you?
Here's a brilliant top tip from a fellow Chips Away franchisee who was selling his Harley Davidson motor bike.
The chap purchased the machine over the phone, he was living in another country but he really wanted the machine.
Now, selling to someone who would be exporting the bike was a bit worrying. You wouldn't want to be in a position where something went wrong after the sale. There would be nothing you could do to recover your property.
The solution was brilliantly simple.
Simply tell the buyer that if he's happy when he sees the vehicle you will both go to the bank together... to bank the cash.
It's great, because everyone knows where they stand.
Simply make a time to do the deal. Leaving plenty of time to go to the bank. And don't complete the deal if you can't get to the bank. Actually, it would now be very unlikely for you to be paid with funny money.
Keep your vehicle in pristine condition after the valet and make sure it stays that way when the advert is published.
Funnily enough, you should never think of cleaning the engine compartment on a second hand car just before selling your car. Your purchaser might think your hiding an oil Leak! If you want to give it a clean, do it a few weeks before.
It's always a good idea to have a friendly face around when you are showing someone around your car. No, not a bouncer, but its just makes everything feel a little safer.
And if your buyer wants a test drive give him the keys after you and your friend are already in the vehicle. If in any doubt - you drive.
99.9% of us will go through life never coming up against this sort of problem, and, I sort of feel bad even writing advice on it. But being sensible and worldwise is no different to paying for an insurance policy, is it?
Good luck with your sale, And enjoy the extra cash you've made!
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